Paradoxes
Two ideas that seem to fight, and the situation where each one is right.
Loss leaderLose money on the bait.
Contribution marginEvery sale pays its own way.
Good debtBorrow to grow faster.
Debt-freeNo EMI, no panic.
Bias for actionWaiting is a decision too.
Measure twice, cut onceSome cuts can’t be undone.
Burn the boatsLeave yourself no way back.
Cut your lossesStop paying for a bad plan.
Price skimmingStart high, come down slowly.
Penetration pricingStart cheap, win the crowd.
FocusPut everything into one thing.
DiversificationNever bet it all on one thing.
Listen to customersYour customers will tell you.
FocusSay no to most good ideas.
BlitzscalingSpeed first, profit later.
BootstrappingGrow only as fast as you earn.
Copy what worksCopy what’s already proven.
Be differentDifferent beats better.
The customer is always rightKeep every customer happy.
Firing a customerSome customers aren’t worth it.