Today’s tidbit
Base rate
Before betting on a plan, ask how often plans like it usually work. That number, the base rate, says more than any success story.
Guides
All guidesGuideHow do you get someone to say yes?Six quiet tools that move people from maybe to yes, from a small gift to the overlap where every deal lives.GuideWhy do we pay more than we planned?Six quiet forces that move your hand towards your wallet, from the first price you see to the free gift at the counter.GuideWhy do startups burn so much money?The cashback, the free deliveries and the losses that are sometimes a plan, and sometimes just a leak.
Latest
All articlesMental models
Forty Faces on a Hoarding
Survivorship bias, and why studying only the winners teaches the wrong lessons.
Money
The Costs That Don’t Care
Fixed and variable costs, and why some bills stay the same whether you sell one or a thousand.
Sales & negotiation
Where the Deal Lives
ZOPA, the zone of possible agreement, and why every negotiation is a search for the overlap.