https://samanar.in Samanar: business concepts in short, clear articles. Clarity over chaos. en-IN https://samanar.in/a/anchoring https://samanar.in/a/anchoring Why the price you see first quietly decides what “cheap” means. Consumer psychology Sat, 10 Oct 2026 00:30:00 GMT https://samanar.in/a/decoy-effect https://samanar.in/a/decoy-effect How a deliberately bad choice makes the good one irresistible. Consumer psychology Fri, 09 Oct 2026 00:30:00 GMT https://samanar.in/a/network-effects https://samanar.in/a/network-effects Network effects, and why some products get more valuable the more people use them. Strategy Thu, 08 Oct 2026 00:30:00 GMT https://samanar.in/a/sunk-cost-fallacy https://samanar.in/a/sunk-cost-fallacy Why the sunk cost fallacy keeps us in bad movies, bad projects and bad plans. Mental models Wed, 07 Oct 2026 00:30:00 GMT https://samanar.in/a/second-order-thinking https://samanar.in/a/second-order-thinking Second-order thinking means looking past the first consequence to the ones that matter. Mental models Tue, 06 Oct 2026 00:30:00 GMT https://samanar.in/a/cash-flow https://samanar.in/a/cash-flow Why cash flow, not profit, decides whether a business survives the month. Money Mon, 05 Oct 2026 00:30:00 GMT https://samanar.in/a/sell-the-outcome https://samanar.in/a/sell-the-outcome Customers don’t buy what your product is. They buy what it gets done for them. Sales & negotiation Sun, 04 Oct 2026 00:30:00 GMT https://samanar.in/a/price-discrimination https://samanar.in/a/price-discrimination Price discrimination, or how sellers charge different people different prices for almost the same thing. Marketing Sat, 03 Oct 2026 00:30:00 GMT https://samanar.in/a/switching-costs https://samanar.in/a/switching-costs Switching costs, and why customers stay loyal even when a rival is better. Strategy Fri, 02 Oct 2026 00:30:00 GMT https://samanar.in/a/reciprocity https://samanar.in/a/reciprocity Reciprocity, and why a small gift makes people feel they owe you something back. Sales & negotiation Thu, 01 Oct 2026 00:30:00 GMT https://samanar.in/a/customer-lifetime-value https://samanar.in/a/customer-lifetime-value Lifetime value and acquisition cost, the two numbers behind every “first order free”. Money Wed, 30 Sep 2026 00:30:00 GMT https://samanar.in/a/social-proof https://samanar.in/a/social-proof Social proof, and why we copy the crowd whenever we’re not sure. Marketing Tue, 29 Sep 2026 00:30:00 GMT https://samanar.in/a/opportunity-cost https://samanar.in/a/opportunity-cost Opportunity cost, and why every yes quietly costs you the best thing you said no to. Mental models Mon, 28 Sep 2026 00:30:00 GMT https://samanar.in/a/economies-of-scale https://samanar.in/a/economies-of-scale Economies of scale, and how spreading costs over more units lets the biggest player charge the least. Strategy Sun, 27 Sep 2026 00:30:00 GMT https://samanar.in/a/batna https://samanar.in/a/batna BATNA, the best alternative you hold, quietly decides how hard you can push. Sales & negotiation Sat, 26 Sep 2026 00:30:00 GMT https://samanar.in/a/loss-aversion https://samanar.in/a/loss-aversion Why losing ₹500 stings more than finding ₹500 feels good, and how sellers use it. Consumer psychology Fri, 25 Sep 2026 00:30:00 GMT https://samanar.in/a/positioning https://samanar.in/a/positioning Positioning, and why the strongest brands decide what they won’t stand for. Marketing Thu, 24 Sep 2026 00:30:00 GMT https://samanar.in/a/unit-economics https://samanar.in/a/unit-economics Unit economics, the small sum that tells you whether growth will save a business or sink it. Money Wed, 23 Sep 2026 00:30:00 GMT